Picart & Beer Expands Trading Opportunities and Discovers 5+ New Counterparties

For more than a century, Picart & Beer has played a key role in connecting raw material suppliers with industrial buyers across global markets. From its headquarters in Brussels, the company supports partners across heavy industry sectors that rely on consistent access to specialised materials.

The company’s long history reflects the traditional structure of raw materials trading. Transactions often depend on trusted relationships, established networks, and direct communication between buyers and suppliers. Procurement and sales functions frequently overlap, with teams responsible for managing both sides of the transaction while maintaining a deep understanding of market conditions.

At the same time, the metals and mining sector has entered a period of accelerated digital transformation. Supply chains have become more complex, global competition has intensified, and market participants increasingly expect faster access to information and broader market visibility.

For Picart & Beer, maintaining its position in this evolving environment required expanding beyond traditional trading workflows while preserving the expertise and relationships that had defined the company for decades.

Picart & Beer’s core objective was clear. They wanted to generate more trading opportunities by increasing the number of invitations to participate in deals, the volume of offers received, and the overall number of completed transactions.
Historically, deal sourcing relied heavily on direct outreach and existing industry contacts. While this network had developed over more than a century, relying solely on manual interaction limited the speed at which new opportunities could emerge.

Responding to Requests for Offers (RfOs) also required considerable administrative coordination. Identifying relevant opportunities and submitting offers often relied on email exchanges, phone calls, and spreadsheet tracking. This created additional workload and limited the speed at which Picart & Beer could engage with potential buyers.

Without a centralised system for managing offers, suppliers also had limited ability to proactively engage with Picart & Beer in a structured environment.

As digital platforms began to reshape how raw materials are sourced and traded, Picart & Beer recognised the need to modernise its workflow. Increasing market transparency and accelerating deal execution have become essential to maintaining competitiveness in global trading markets.

To expand its market reach and streamline its trading workflow, Picart & Beer joined Metalshub as a Premium Supplier in December 2024.

The platform provided access to more than 3,000 active companies within the metals and mining ecosystem. Instead of relying solely on traditional outreach, Picart & Beer could engage with a significantly broader pool of market participants through a centralised digital environment. This expanded visibility allows the company to present its materials to a wider audience and connect with potential buyers beyond its established network.

Metalshub also simplified how Picart & Beer participated in market opportunities. The team could easily respond to relevant Requests for Offers (RfOs) and submit structured bids directly through the platform. At the same time, Picart & Beer can launch Requests for Bids (RfBs) to proactively offer materials and reach buyers across the network.

Managing these activities within a single platform reduced administrative coordination and provided full visibility over ongoing opportunities, offers, and negotiations.

Through the Premium Supplier model, Picart & Beer also gained access to dedicated Customer Success support. Metalshub specialists work closely with the team to help navigate the platform and identify relevant market opportunities. This includes facilitating introductions to potential buyers, providing guidance on how to position offers in the marketplace, and supporting the team in making the most of available trading features. As a result, Picart & Beer could engage more effectively with the network and integrate the platform into its daily trading activities.

1. Customer Success Introductions Expanded Market Access

As a Premium Supplier on Metalshub, Picart & Beer worked closely with Metalshub’s Customer Success team to identify relevant opportunities within the marketplace. Through targeted introductions to buyers and guidance on navigating the platform’s network, the company gained access to trading relationships that would have been difficult to reach through traditional channels.

As a result, Picart & Beer established connections with 18 customers within the Metalshub ecosystem, including five new counterparties discovered in 2025 after becoming a Premium Supplier.

 

2. Increased Invitations and Market Participation

These introductions translated into greater visibility within the network and a steady flow of invitations to participate in sourcing events. With opportunities clearly presented in a structured digital environment, the team could quickly assess requests and decide where to submit offers.

Metalshub’s interface makes it straightforward to review specifications, submit bids, and track opportunities, allowing Picart & Beer to engage efficiently whenever relevant RfOs appear on the platform.

 

3. Consistent Deal Flow and Growing Transaction Value

This increased engagement translated directly into completed transactions. Since joining Metalshub one year ago, Picart & Beer has concluded more than 15 deals within the network, supported by a 24.6% win rate on the platform.

These results show that improved visibility and structured participation in sourcing events not only increase access to opportunities but also strengthen the company’s ability to convert them into successful trades. For Picart & Beer, this reflects a more effective, scalable approach to engaging buyers in the global raw materials market.

Picart & Beer views digital trading platforms as an important component of the evolving metals and mining supply chain. Building on the initial success of its Metalshub Premium partnership, the company plans to continue expanding its presence within the platform network.

In a relationship-driven industry like raw materials trading, digital platforms do not replace the personal connections that underpin long-term partnerships. Instead, they complement them by opening access to new buyers, increasing market visibility, and creating additional opportunities to engage with potential partners.

By combining its established trading relationships with the reach of a digital marketplace, Picart & Beer aims to further expand its commercial opportunities while maintaining its partnership-focused approach, which has defined the company for more than a century.

The result is a trading model that preserves trusted relationships while extending Picart & Beer’s reach to new buyers across the market.