About the Episode
A raw material deal usually starts as a message. An enquiry arrives by email or over WhatsApp, and before anything can happen with it, someone retypes it into a system. The offer that answers it goes back out as a document that no system ever sees again. Most of the work in between is transcription, and none of it is the commercial judgement anyone is paid for.
The two ends of that path are not the same problem. Reading an incoming enquiry and turning it into a structured record is something a model does well today. Drafting the offer that answers it, with the commercial judgement inside it, is a harder problem and a later one.
This episode follows one deal through both ends of that path, from what the capture step can do today to where the human judgement still has to sit.
MetalshubTalks 010 showed what becomes possible when a company points its own AI at its Metalshub data through the MCP connector, which needed an AI licence. This session starts from the other end, inside the platform.
The discussion explores:
- Where the manual work actually sits between an incoming enquiry and an outgoing offer
- What an AI can pull out of a plain-text message, and what a person still has to check
- Why the capture step decides whether anything downstream can be trusted
- What changes commercially once an off-platform deal has a structured record behind it
- What Metalshub is building next on the supplier’s side of the same flow
- A live walkthrough of the flow, from an incoming enquiry to the proposal that answers it
MetalshubTalks host Davide Nava is joined by Dr Sebastian Kreft, Co-Founder and Managing Director of Metalshub, and Julien Dedek, Head of AI Platform at Metalshub.
This session is designed for procurement leaders, commercial and sales teams, traders, and supply chain managers who want a practical view of what AI changes in day-to-day raw material trading.
About the Speakers

Davide Nava
Davide Nava is a B2B marketing leader currently working as the Senior Demand Generation Manager at Metalshub. With deep expertise in demand generation, performance marketing, and data-led strategic growth, he specialises in scaling SaaS and digital platform ecosystems.

Dr Sebastian Kreft
Sebastian is Co-Founder and Managing Director of Metalshub, with 15+ years of experience in strategy, metals trading, and commodity markets. Together with Frank Jackel, they share a clear mission: bringing greater transparency and data-driven decision-making to raw material procurement and trading across all industries.

Julien Dedek
Julien is the Head of AI Platform at Metalshub, where he oversees AI development and designs the platform’s backend architecture. Based in Düsseldorf, Germany, he holds a B.Sc. in Computer Science from the Cologne University of Applied Sciences and previously specialised in API design. Today, he combines deep technical expertise with team mentorship to build scalable, high-performance software solutions.
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