About the episode
AI is the loudest conversation in industry today, and raw material markets are no exception. Behind the headlines, adoption is early. Nearly every company is experimenting, and the industry is still working out what belongs in daily practice.
The bottleneck usually sits in the data. In raw material commerce, the commercial knowledge behind every deal lives in emails, phone calls, and spreadsheets, while ERP systems might miss the full picture. The more places that context is scattered across, the harder it becomes for any AI assistant to work with it precisely.
In this MetalshubTalks webinar, we take an honest look at where AI genuinely helps buyers and sellers of raw materials today. We show how Metalshub turns plain text into structured enquiries, which is already running with selected customers, and we give a first live showcase of the Metalshub MCP connector, which lets a company’s own AI assistant work directly with its Metalshub data.
The discussion explores:
- What AI is commonly used for across metals, mining and recycling today
- What a company needs in place before AI can answer a real procurement or sales question
- Why structured data is what makes an AI answer trustworthy
- How Metalshub turns plain text into a structured deal, and what is already running
- A first live look at the MCP connector, and what becomes possible when a company’s own AI can reach its Metalshub data
MetalshubTalks host Davide Nava is joined by Dr Sebastian Kreft, Co-Founder and Managing Director of Metalshub, and Julien Dedek, Head of AI Platform at Metalshub, for a conversation that combines market reality, product direction, and a live showcase.
Join the conversation for an honest look at how AI will change the way raw materials are bought and sold.
This session is designed for procurement leaders, commercial and sales teams, traders, supply chain managers, and anyone evaluating what AI realistically means for raw material markets.
About the Speakers

Davide Nava
Davide Nava is a B2B marketing leader currently working as the Senior Demand Generation Manager at Metalshub. With deep expertise in demand generation, performance marketing, and data-led strategic growth, he specialises in scaling SaaS and digital platform ecosystems.

Sebastian Kreft
Sebastian is Co-Founder and Managing Director of Metalshub, with 15+ years of experience in strategy, metals trading, and commodity markets. Together with Frank Jackel, they share a clear mission: bringing greater transparency and data-driven decision-making to raw material procurement and trading across all industries.

Julien Dedek
Julien is the Head of AI Platform at Metalshub, where he oversees AI development and designs the platform’s backend architecture. Based in Düsseldorf, Germany, he holds a B.Sc. in Computer Science from the Cologne University of Applied Sciences and previously specialised in API design. Today, he combines deep technical expertise with team mentorship to build scalable, high-performance software solutions.
Ready for More Information?
Discover how Metalshub can streamline your procurement, sales, or tolling processes. Contact us and book your demo now for a firsthand look.

