About the Episode
AI in raw material commerce is early. Nearly every industrial company is experimenting, and the industry is still working out what belongs in daily practice. The reason sits in the data: the commercial knowledge behind every deal lives in emails, calls, and spreadsheets, while ERPs might miss the full picture.
The more places that context is scattered across, the harder it is for any assistant to work with it precisely, because a model can only hold so much at once. Metalshub captures the full commercial process behind transactions in structured form, which makes it something a company’s own AI can connect to and query for exactly what it needs.
This episode follows that through: where AI genuinely helps buyers, sellers, and traders, what turning plain text into structured deals already makes possible today, and a live first look at connecting a company’s own AI to Metalshub. Moving beyond the AI hype, these capabilities arrive as exact, privacy-first, and well-tested releases, and this conversation is about where that direction is taking us.
The discussion explores:
- What AI is commonly used for across metals, mining and recycling today
- What a company needs in place before AI can answer a real procurement or sales question
- Why structured data is what makes an AI answer trustworthy
- How Metalshub turns plain text into a structured deal, and what is already running
- A first live look at the MCP connector, and what becomes possible when a company’s own AI can reach its Metalshub data
MetalshubTalks host Davide Nava is joined by Dr Sebastian Kreft, Co-Founder and Managing Director of Metalshub, and Julien Dedek, Head of AI Platform at Metalshub, for a conversation that combines market reality, product direction, and a live showcase.
Join the conversation for an honest look at how AI will change the way raw materials are bought and sold.
This session is designed for procurement leaders, commercial and sales teams, traders, supply chain managers, and anyone evaluating what AI realistically means for raw material markets.
About the Speakers

Davide Nava
Davide Nava is a B2B marketing leader currently working as the Senior Demand Generation Manager at Metalshub. With deep expertise in demand generation, performance marketing, and data-led strategic growth, he specialises in scaling SaaS and digital platform ecosystems.

Sebastian Kreft
Sebastian is Co-Founder and Managing Director of Metalshub, with 15+ years of experience in strategy, metals trading, and commodity markets. Together with Frank Jackel, they share a clear mission: bringing greater transparency and data-driven decision-making to raw material procurement and trading across all industries.

Julien Dedek
Julien is the Head of AI Platform at Metalshub, where he oversees AI development and designs the platform’s backend architecture. Based in Düsseldorf, Germany, he holds a B.Sc. in Computer Science from the Cologne University of Applied Sciences and previously specialised in API design. Today, he combines deep technical expertise with team mentorship to build scalable, high-performance software solutions.
Ready for More Information?
Discover how Metalshub can streamline your procurement, sales, or tolling processes. Contact us and book your demo now for a firsthand look.

