Our Story

We founded Metalshub in London in 2016, out of frustration with the way our industry operated. 

We saw how cumbersome, inefficient, and opaque the buying and selling of raw materials was. A world of scattered spreadsheets, telephone calls, mediated market intelligence and very little visibility. 

By serving the status quo it served only the very few. Increasing risk. Restricting opportunity and profitability. And stifling innovation where it could have most positive impact.  

Digital technologies had transformed other industries, and so many parts of our lives. It was easier to track a pizza order costing 12 Euros than a metals deal involving millions.
So, we set out to change things. Building software solutions that would transform processes, empower users and deliver better commercial outcomes for more people. 

Dr. Sebastian Kreft and Dr. Frank Jackel
Founders of Metalshub

Our Vision and Mission


Drive positive change in the metals & mining industry.


Be the leading supply chain solution for the global metals & mining industry.


We develop innovative software solutions that help our customers unlock supply chain value.

Our Core Values

Deliver the Outstanding

We want to transform a traditional market and change long-established processes. This takes more than time and a smart strategy. We all take responsibility for achieving our goal and are ready to take up the challenge to change this industry for the better.

Trust is Key

Trust is key to all relationships, be it between customer and company or within a team. This is why we commit to full transparency.

We Listen & Understand

The best product means nothing if it does not solve a real problem for our customers. This is why we listen to our customers, and their experience sets the basis for all our activities.

Challenge & Lead

We do not accept the status quo, we want to see things developing for the better. We embrace our endless curiosity for the best possible outcome leading to an atmosphere of constant ideation.

We Play as a Team

Coming from all around the world, we unite in an international team sharing a mutual vision. We are loyal, and supportive and we care for each other – this makes us a powerful and unstoppable team living diversity.

Award Winning Employer

Superior products and a great brand certainly play an important role, but a very good workplace culture is just as important.

At Metalshub, we understand that our people are our most valuable capital and what makes our product stand out from the competition.

Therefore, we are proud to have received the certification of “Attractive Employer” by the Great Place to Work Institute (GPTW) and been awarded a top company by kununu.

How it Started

Chapter 1 was an “Amazon for Metals”, that would make business between producers and consumers more direct and transparent. So we launched a digital trading platform so that everyone could trade with everyone in a convenient and safe way. 

But we didn’t stop there. As we grew from two to many, we identified more opportunities and applications for software to improve the way things are done across all categories, across the globe, and throughout the entire metals and mining supply chain.

We believe digital solutions will transform metals and mining, empowering more participants to unlock more value, and build a more efficient and sustainable future for the whole industry.
From the Iron Age to the age of silicon, metals have advanced technology. Technology can now repay that debt, by advancing metals in turn.

Our Founders

Dr. Sebastian Kreft

Managing Director and Co-Founder

Senior Commercial Manager with more than 10 years of experience in the metals industry. Previous roles include Head of Nickel Sales at Anglo American and Project Leader at the Boston Consulting Group.

Sebastian holds a business degree and Ph.D. from WHU – Otto Beisheim School of Management in Germany. Sebastian is married and has a son and a daughter. He is originally from Beckum (Münsterland), a big tennis fan and enjoys spicy food, especially Mexican and Sichuan

Dr. Frank Jackel

Managing Director and Co-Founder

Senior Ferroalloys Marketing Executive with previous roles as Head of Marketing & Sales at China Moly, Head of Ferroalloys Sales at Anglo American and Consultant at the Boston Consulting Group.

Frank holds a Dipl.-Ing. and a Ph.D. in Metallurgy from RWTH Aachen University. Frank is married and has three daughters, loves triathlon and tennis, fancies road bikes and supports Schalke 04.

Our History



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